Problem/Need

Brief: Create accurate and legible corporate maps for marketing, strategy & corporate presentations.

Strategy/Methodology

My concept: Use ARCGIS technology to build a geographically perfect map. Apply this data in simple and complex maps for various corporate applications.

On the large foldout map, include the value-add of rail infographics and yard locations. Simplify the map in a layered PowerPoint template for corporate presentations and publications.

Results/Impact

Result: Original, on time, on budget. User-friendly PowerPoint map tool enables employees to build their own maps in the corporate style.

Client

Canadian Pacific Railway

Acknowledgements

Thanks to Hatra cartography for the ARCGIS map.

Project Role(s)

Creative Director
Designer
Project Manager
Date Completed: 
February, 2016